The 2014 World Cup was not only a memorable tournament for Germany as they claimed the title in superb fashion after defeating Argentina in the finals. This World Cup also represented a moment of change for Spain as it was a disastrous campaign for the Spanish squad that are going through a series of changes which are needed in order to turn into the champions that they turned into back in 2010.
Those teams previously mentioned are some of the ones that are going to be remembering the past edition of the World Cup whether it may be due to bad or good reasons, in the case of Spain it was because of a disappointing campaign where they failed making it out of the group stages.
However, outside of the pitch there also were other winners as the Director of Soccer of Adidas of America Ernesto Bruce stated that the 2014 FIFA World Cup was the largest marketing campaign in the history of Adidas of the football department.
Germany and Argentina were the nations which made it to the finals of the 2014 World Cup and both squads were sporting Adidas which is good news for the multinational corporation which experienced a significant growth in their sales or jerseys.
Besides the growth of their jerseys, there also was another product of Adidas which went through an increase in their marketing process and it was the official match ball of the 2014 FIFA World Cup, the ‘’Brazuca’’. The twitter account of the Brazuca went through an increase of followers with an expansion of over 600% which helped in the objective of Adidas on earning more revenue and become one of the most profitable sponsors of the tournament.